‘World is Starting to Shift’: Top Senior Living Sales Trends for 2023

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With margins under pressure, occupancy still in need of boosting and chatter of an uncertain economy ahead, 2023 is shaping up to be a pivotal year for senior living sales. 

Few know that better than LCS Chief Marketing Officer Rick Westermann, who leads sales and marketing for the Des Moines, Iowa-based senior living company.

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