Rihanna’s song sales up 390% after Super Bowl halftime performance

Rihanna is still going strong after her cheeky and revealing Super Bowl halftime show.

According to Luminate, sales of the pop star’s songs are up 390%. The company also saw a 140 percent increase in on-demand traffic in the US, according to the company.

Highly acclaimed on social media, Rihanna’s performance included 12 hits from her vast music catalog, sometimes performed from high platforms over the football field. The star covered Arizona’s State Farm Stadium in a special red jumpsuit, highlighting another much-discussed aspect of the show: the revelation that she’s pregnant with her second child.

Luminate, which provides the data used Billboard for their hit charts, showed that on the day of the halftime show and the next day, on-demand streams of Rihanna’s music in the United States increased to 62.2 million, up from 25.8 million two days earlier.

Rihanna’s music streams also increased ahead of game day as listeners revisited her discography, which includes eight studio albums, all platinum and multi-platinum.

The most popular song the singer performed on the Super Bowl halftime show was “Umbrella” with 3.8 million official on-demand streams on Sunday and Monday, up 177% from the previous two days, followed by “Diamonds with 3.2 million plays. million total threads.

The singer’s entire setlist received new popularity, with 12 songs performed on Big Game downloaded 27,000 times on Sunday and Monday, up 976% from two days earlier. According to Luminate data published in Luminate magazine, her digital album sales also increased by 301%. Forbes.

The singer also ranked number one on Wednesday’s global artist rankings for the third consecutive day, according to iTunes data from Quarb.no.

Rihanna’s net worth is estimated at $1.4 billion, making her the richest musician in the world and the second richest artist in the world after Oprah Winfrey. according to for Forbes magazine.

The singer’s hiatus performance was highly anticipated as it’s been nearly seven years since she last performed on stage and she hasn’t released an album with 2016’s Anti.

But the pop star hasn’t had a “hiatus” — in fact, her fashion and beauty brands have achieved an impressive level of success over the past few years.

Fenty Beauty generated more than $550 million in sales in 2020, according to Forbes, and its lingerie company Savage x Fenty, in which it owns a 30% stake, was valued at $1 billion in early 2021, according to Forbes.

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