When Ryan Reynolds starred as Deadpool in X-Men films, fans fell in love with him immediately and demanded a separate film with The Mouthed Mercenary in the title role. Moreover, when the Canadian actor himself read the Deadpool comics, he became obsessed with them. He wanted to make the film so badly that he submitted it 11 times. Each time the film was rejected. But how did the actor turn the tables?
When someone leaked test footage of Deadpool, fans went crazy. They were in favor of making a film with the 46-year-old actor. However, no one but Fox dared to take the risk on one condition, as pointed out by Twitter user Brian O’Connor. The studio agreed to pay $37 million as the lowest budget to make the film. Although it seemed impossible to make an entire film with such a minimal budget, Reynolds made this possible with his brilliant marketing techniques.
Hollywood laughed when Ryan Reynolds tried to film an action movie.
Until he made $783 million.
Here’s the story (and his marketing gimmick that left the producers speechless): pic.twitter.com/1kx17U8wt2
— Brian O’Connor (@BrianFOConnor) March 14, 2023
The actor decided to create a film and also advertise it. First, he decided to create an emotional connection with Deadpool in the audience. How did he do it? He used low-cost social media and invited guests to his advertisements. He showed the character as valuable but vulnerable. Once the movie hit theaters, Reynolds was itching to see if his marketing ploys would work.
Surprisingly, Dead Pool became the highest-grossing R-rated film of all time. the film earned $783 million and broke the record. It turned out that this does not require a large budget. They need the right tricks to make things work.
ALSO READ: Nostalgia! Ryan Reynolds returns to the first movie with Now I See Clearly ahead of Deadpool 3.
After the film became a success, fans couldn’t be happier. Reynolds is currently working on the third and final installment of the Deadpool franchise.
Ryan Reynolds prepares to play Deadpool for the last time
By inviting an Australian actor, Hugh Jackman to reprise his role as Wolverine; Reynolds is back Deadpool 3. The film is due out in theaters on November 8, 2024. Both actors are preparing for their roles in the film.
Crown star, Emma Corrin will also appear in the film as the villainess. The fan-favorite character from the X-Man movie is also returning. While fans are happy to see the duo together on screen, they can’t keep their cool.
ALSO READ: “That’s it. Just one movie,” Ryan Reynolds announces his departure from his iconic character for an unexpected reason.
What do you think about Reynolds’ marketing skills? Let us know about it in the comments.
Post rejected! A throwback to when Ryan Reynolds turned the tables for the first Deadpool movie with his incredible marketing gimmicks first appeared on Netflix Junkie.