Pizzeria in Ohio attracts attention as it seeks to hire “intelligent people”

A pizzeria in Columbus, Ohio, raises eyebrows after announcing a job for a certain type of job seeker.

Santino’s, a family-run pizzeria, posted a sign that read, “We are now hiring smart people.” The job ad has garnered a buzz on social media for a tiny shop on the southwest side of town.

Santino did not immediately respond to a request for comment on Tuesday.

Most customers who saw the sign laughed, Santino co-owner Jayden Donigan told ABC News’ Columbus affiliate.

“It’s more humor than anything else,” she said. “It’s not meant to attack anyone or be rude.”

Donigan said she and her family placed the ad two months ago due to dissatisfaction with hiring staff in recent months. Donigan said previous employees came to the pizzeria with little to no work ethic, adding that “it was hard to find good help.”

Heather Stockton, Manager at Santino’s said CBS affiliate WBNS that she’s looking for an employee who is “just reliable, on time, just doesn’t show up to work in sandals.” She also noted that they hung up the sign after people didn’t show up for interviews or didn’t take the job seriously.

Hiring problems

Santino’s is looking for staff at a time when restaurants across the country are having trouble recruiting, given strong demand from other industries as well as competition in the hospitality industry.

The catering sector also typically offers low wages and little to no benefits, resulting in poor employee retention. As of December, the average hourly wage in food service was $17.56 for non-managers, according to the Department of Labor.

Restaurants are having difficulty hiring in part because potential food service workers have instead opted for higher-paying jobs in other industries. informed.

Ohio resident Natasha Fox, who visited Santino this week, said she was not offended and knew the sign was supposed to be funny.

“I understand where they come from, (but) I don’t think it’s a bad idea,” Fox told the ABC affiliate. “You want someone to work here who understands what you’ve been ordered to do.”

Santino’s isn’t the first company to use the not-stupid sign. A pet shelter service in Texas used him, a move that caused consternation in suburban Houston last October, CBS affiliate KHOU. informed. Walter Parsons, owner of Pets Gone Wild Resort, told the radio station that the sign helped him hire a great candidate.

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