Chipotle opens new Farmesa restaurant

Chipotle Mexican Grill announced on Wednesday that it will open a new restaurant.

SANTA MONICA, California. On Wednesday, Chipotle Mexican Grill announced the opening of a new restaurant concept called Farmesa.

The first concept will open on the Third Street Promenade in Santa Monica, California. Farmesa will have a soft opening this month and a full menu in March.

Chipotle said Farmesa is a “fresh, bold concept” with proteins, herbs, grains and vegetables inspired by Chipotle’s Food with Integrity standards. The Farmesa menu is curated by James Beard Award-winning chef Nate Appleman.

Farmesa will serve a variety of bowls priced between $11.95 and $16.95. According to Chipotle, each bowl will feature protein, greens or grains, two sides, a choice of five sauces, and a topping option.

The full menu will include dishes such as classic Santa Maria-style Grilled Tri-Tip Steak, Spiced Breaded Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower and Sweet Potato Chips.

“One of our strategic goals is to create or invest in new culinary spaces and restaurant concepts that fit in with Chipotle’s mission of food integrity and serve fresh produce daily,” said Brian Niccol, Chairman and CEO. “Established in 2022, our New Ventures team has developed a unique restaurant concept that uses classic culinary techniques with flavorful ingredients in a fast casual environment that we are excited to test and learn before we define a broader rollout strategy.”

“Launching Farmesa at Santa Monica’s Kitchen United Mix food hall and partnering with third-party pickup or delivery partners will allow us to reach large numbers of consumers, learn quickly, and evolve our concept and menu so we can deliver on our goals before expanding.” said Nate Lawton, vice president of new ventures at Chipotle. “We believe there is an opportunity to serve delicious and mouth-watering premium food every day, and we are committed to bringing this new concept to life.”

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