Better Business Bureau launches new tool to help people identify scams

COLUMBUS, Ohio — The Better Business Bureau is launching a new tool to help people and businesses identify scams.

Scam tracker was launched in 2015 nationwide and it’s estimated to have saved consumers who checked the website $31 million. Federal Trade Commission data says consumers reported losing $5.8 billion to fraud in 2021.

BBB’s new scam tracker is now available and it can be used on a desktop or mobile device, making it easier to double-check suspicious calls, texts or emails, and to report one.

“It provides all of the tools to help you, as a consumer decide if you are becoming a victim of a scam or to report that scam to others to help them,” said Judy Dollison, the president of the Better Business Bureau of Central Ohio. “And then it also has increased functionality to really help with the education side of scams because we find that really consumer education is the most important aspect of helping prevent future scams.”

The BBB says the new tool also makes scams more searchable on Google.

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